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Craig Simon Hybrid Process - Abayneh Yunna, Ethiopia

Craig Simon Hybrid Process - Abayneh Yunna, Ethiopia

  • Tastes like: Peach Candy, Cherry Cola, Coffee Blossom, Sparkle party
  • Light
  • Fruit Dried (Natural) and Mucilage Dried (Honey)
  • Lively and Modern
Regular price $33.45 USD
Regular price Sale price $33.45 USD
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Shipping calculated at checkout.

This superb micro processed lot was an experimental process that resulted in Spectacular clarity and mesmerizing flavors.

The Craig Simon Hybrid Process

A continuation of the processing method originally done in Panama in 2013 with Craig Simon. That coffee won the 2014 Brewer's Cup and was used in Craig's routine to capture 4th place for the World Barista competition. Abaneyeh and Steve decided to try this process in Ethiopia with the Betibiroti coffee. So the basis for the flavors and attributes are similar but turned up to 11! A hybrid natural/honey process with a twist.

  1. Early morning coffee cherry harvest with a quick sort
  2. We purchased a number of black food-grade tubs (pond-like) and filled them with cherries
  3. Covered with semi-transparent corrugated roofing for a day
  4. Next day pulp with a quick rinse
  5. Dried them in our two-shelf parabolic drying tunnel for 11 days


We Roast This Coffee Only on Mondays. Place your order by Sunday to get in that weeks roast.

Situated between 1950 to 2500 meters above sea level, Daye Bensa transforms into a haven for exceptional coffee. The Betibiroti project evolves into more than just a business, becoming a celebration of culture, community, and a shared love for quality coffee. As the sun sets over the Sidama hills, Abayneh Yunna and the Ardent Coffee team craft a global story of dedication, unity, and the irresistible promise of a perfect cup of coffee.


Country: Ethiopia
Region: Daye Bensa, Sidama
Farm: Betibiroti
Certs: Certified Organic
ShantaGolba Wet/Dry Station
Varietal: Ethiopia Heirloom
Process: Hybrid Carbonic Natural Process
Altitude: 1950-2500 MASL
Exporter: Ardent Coffee

 Unravel Merchants
SCA Quality Score: 93.75


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Farm Information

Farm info

In the lush highlands of Daye Bensa, nestled within the vibrant landscapes of Sidama, Ethiopia, Abayneh Yunna, is bringing energy and a passion for coffee and coffee people to bear on his entire region.  Abayneh's story, interwoven. with the rich tapestry of the Betibiroti project, paints a picture of exotic landscapes, passionate communities, and the aroma of coffee that lingers in the air like a fragrant promise.

Betibiroti Sidama Ethiopia washed coffee

As the Project Site Manager, Abayneh oversees the Bensa site with a meticulous eye for detail and care, ensuring that each coffee bean is treated with the utmost precision. His hardworking nature and dedication to excellence are the driving forces behind the success of the co-production partnership with Ashenafi and the entire Ardent team.

But Abayneh is not just a man of coffee; he is also the director of ShantaGenet Elementary school, a beacon of education sponsored by Ardent Coffee. A father of one with another on the way, Abayneh embodies the spirit of growth and prosperity that permeates all his projects.

Betibiroti Sidama Ethiopia washed coffee

The Betibiroti project, facilitated by the collaborative efforts of Abayneh and his team at Ardent, embraces diversity and unity. The team's commitment to continuous learning and excellence is evident in the unique processing methods employed – Wet, Dry, Anaerobic, and Carbonic. The ShantaGolba Wet/Dry Station, under Abayneh's leadership, became a hub of creativity and innovation.

As the harvest season sweeps through the region from November 15 to January 15, the Betibiroti project comes alive. Over 1200 regular farmers and a total of 1850 individuals are woven into the fabric of this coffee-growing community. The shade giving Birebera, Besana, Girawa, and Shola trees provide not only a canopy for the coffee plants but also a picturesque backdrop to the labor of love unfolding beneath.

Betibiroti Sidama Ethiopia washed coffee

In the heart of Allo, Dembi, and Wonsho, where the air is filled with the fragrance of coffee blossoms, the Ardent team conducts training sessions. Professionals from various fields come together, sharing skills, exchanging knowledge, and crafting a narrative of unity. This team of diverse talents is the driving force behind Betibiroti's success.

The elevation ranges from 1950 to 2500 meters above sea level, creating an ideal environment for the cultivation of exceptional coffee. In the nearby town of Daye Bensa, the Betibiroti project has become more than just a venture; it is a celebration of culture, community, and the passion for quality coffee.

Betibiroti Sidama Ethiopia washed coffee

As the sun sets over the hills of Sidama, painting the sky with hues of orange and pink, Abayneh Yunna and his team at Ardent Coffee continue to write the story of Betibiroti. It's a story that transcends borders, connecting coffee lovers worldwide with the exotic flavors of Sidama, Ethiopia – a story woven with the threads of dedication, unity, and the aromatic promise of a perfect cup of coffee.

Betibiroti Sidama Ethiopia washed coffee


Country: Ethiopia
Region: Daye Bensa, Sidama
Farm: Betibiroti
Certs: Certified Organic
ShantaGolba Wet/Dry Station
Varietal: Ethiopia Heirloom
Process: Washed
Altitude: 1950-2500 MASL
Exporter: Ardent Coffee

 Unravel Merchants
SCA Quality Score: 87.5


Brew Parameters

Torque Coffee Brew Guide

Espresso Parameters

17-18g coffee in
30-32g liquid out
29-33 seconds

Financial Transparency

* Producer Price (lb): $8.10 green
* Farmer green coffee price NOT FOB price
* transport, customs, export, insurance and other FOB costs are below
* FOB to EXW costs (lb): $1.95
* Transport Costs (lb): $.45
* Final Landed Cost: $10.50
* Roasting weight loss ~16%
* Roasted cost per pound $12.48
* Torque costs to roast, pack & ship coffee: $7.25 /lb
* Final cost: $19.43 /lb

Proportional Pricing

Out of the $400 billion coffee industry, a meager 5% stays where it's grown, leaving farmers with crumbs. At Torque, we're rewriting this injustice. Our radical approach ensures equity for coffee producers, shifting power dynamics.

Here's the game-changer: Coffee producers were pre-paid a guaranteed 20% upfront based on the retail price of their coffee. Simple. Transparent. Fair. We call it Proportional Pricing©. Pay more, they earn more. This reshapes the value equation.

No more opaque systems. No more exploitation. We start with the value you see on the shelf, ensuring 20% flows back to the hands that cultivate your cup. It's called Proportional Pricing©, a seismic shift in coffee's worth chain. It's farmer equity, pure and simple.

We're breaking norms, building a fairer future. Torque Coffees reverse-engineered the chain, advocating for a balanced, equitable industry. It's time to empower those who make your coffee. Together, let's dismantle inequality in the coffee world.

torque coffee proportional farmer equity

Sustainability Info

Since we are all on the consumption end of things we can never get to carbon neutral without stealing the carbon positive from coffee farmers. So instead of aiming for a negative, we are striving to destroy less and be as carbon beautiful as we can.

The Torque Coffee Bag



    100% Plastic Free

    100% Compostable & Biodegradable 

    100% Plant Based

    plastic free packaging


    We have partnered with Better Packing Co to be even more carbon Beautiful!

    Every order is packed loving in either:

    the brilliant ZeroPack mailer Made mostly from limestone quarry waste and a minimal amount of recycled resin as a binding agent. 

    YES THESE bags are made of freaking limestone!

    zero pack mailer

     The Zero Pack is a truly remarkable process! 

    We offset any carbon emission from this already low energy production process.

    • Production of these mailers is solar-powered and uses no water, acids or bleaches. It's also 'zero waste' because all off-cuts can be put 'back in to the pot' and recycled.



     For larger multi bag orders and for wholesale orders we use the equally brilliant

    BAMBOO Box!

    These boxes are made mostly from bamboo (and some recycled wood pulp). They are just the thing to ship precious goods in. Curbside recyclable, reusable (at least a couple of times) and compostable. 

    Unbleached, FSC certified Bamboo (2/3) and recycled wood pulp (1/3).
    • Water-based printing ink.

    bamboo shipper