We put the power in your hands. You are the torque that breaks the chains and forces equilibrium. Your choices create a new triangle chain and rebalance risk and reward. No feel good stories, no comforting words. Just proof backed by data.
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Looking For Our Coffee Shop & Roastery?
3459 El Cajon Blvd San Diego, CA 92104
Looking For Wholesale Coffee?
Visit our wholesale torque coffee program page to learn more.
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FAQ
ProportionalPricing?
Out of the $400 billion coffee industry, a meager 5% stays where it's grown, leaving farmers with crumbs. At Torque, we're rewriting this injustice. Our radical approach ensures equity for coffee producers, shifting power dynamics.
Torque Coffees is transforming the coffee industry with Proportional Pricing©, a simple, transparent system that ensures at least 20% of the retail price of every coffee remains in the country of origin. Unlike traditional models that leave producers with scraps, Torque links their earnings directly to the coffee’s retail value, giving them a fairer share. No hidden fees, no complex formulas or giveback schemes—just clear, upfront equity for the people who grow your coffee. By reverse-engineering the supply chain, Torque is creating a fairer system where both producers and consumers know exactly how much value returns to origin.
We're breaking norms, building a fairer future. Torque Coffees reverse-engineered the chain, advocating for a balanced, equitable industry. It's time to empower those who make your coffee. Together, let's dismantle inequality in the coffee world.
Carbon Beautiful?
Do You Haqave a coffee brewing guide?
Who are You?
We are Coffee People.
We are Nanelle & Andy Newbom and we are two Coffee Lifers. In our whirlwind journey through coffee over the last 21 years we have been hands-on in nearly every aspect of the industry. We have been baristas, bar backs, cashiers, roasters, machine techs, green coffee buyers, coffee trainers, barista & roaster competitors, cuppers, judges, wet & dry mill operators, exporters, importers, and coffee brokers. From co-founding the Barista Guild of America, Barefoot Coffee Roasters and IPCoffees Mexico Importers to directing the coffee programs for multiple coffee companies we have surrounded ourselves with the magic of coffee and the magic of coffee people.
We are People People.
We have done many things in coffee, while visiting and even living in coffee producing countries, and having a multitude of amazing life-changing experiences. The one true constant is people. Coffee people to be exact. Coffee people are simply the best people, period. If you know us you already know that we are both madly in love with coffee. But you also know that our true love, our deepest heart, is our love for all the wonderful, crazy misfits and dreamers we call coffee people. And if you don’t know us yet, but you are here now, then we will gladly call you coffee people. Let’s get to know each other through coffee.
A short list of the Coffee Projects we have founded, built or developed since we first started in coffee in 2001.
- Barista Guild of America - Co-Founder
- Barefoot Coffee Roasters - Founders
- Tablon Coffee El Salvador - Founders
- Brew Revolution - Founders
- IPCoffees Mexico Exporters/Importers - Co-Founder
- Coffee Spanish for Coffee People - Author
- Elephant Coffee Importer - Director
- Swell Coffee Co. - Director of Coffee
- Sleeping Tiger Coffee - Director of Coffee
- Equal Exchange - Worker Owner
Our Mission.
Coffee that's easy to love:
We aim to show that amazing coffees sourced with intention and focus, roasted exquisitely and blended culinarily can achieve immense sweetness, clarity and balance. In short we aim to deliver incredible coffees that delight your senses and that you can drink cup after cup and still crave more. No guesses, no quizzes, no misses and no weird stuff. Sweetness is queen.
Coffee that shares the love:
We want to bring the coffee industry into equilibrium. Our goal is to break the coffee supply chain. Break it by torquing the value balance. Give value where value is due. Its simple: we value the producers work based on the value to us. 20% of the retail price of the coffee is due the producer.
Can we call you?
yes. 619-230-5400