Out of the $400 billion coffee industry, a meager 5% stays where it's grown, leaving farmers with crumbs. At Torque, we're rewriting this injustice. Our radical approach ensures equity for coffee producers, shifting power dynamics.
Torque Coffees is transforming the coffee industry with Proportional Pricing©, a simple, transparent system that ensures at least 20% of the retail price of every coffee remains in the country of origin. Unlike traditional models that leave producers with scraps, Torque links their earnings directly to the coffee’s retail value, giving them a fairer share. No hidden fees, no complex formulas or giveback schemes—just clear, upfront equity for the people who grow your coffee. By reverse-engineering the supply chain, Torque is creating a fairer system where both producers and consumers know exactly how much value returns to origin.
We're breaking norms, building a fairer future. Torque Coffees reverse-engineered the chain, advocating for a balanced, equitable industry. It's time to empower those who make your coffee. Together, let's dismantle inequality in the coffee world.
