Producer Magic

The Once Upon a Time project is our ode to the wizardry of coffee producers. It is a project designed to bring to light the truly magical coffees these storied coffee producers are capable of when they can freely practice coffee alchemy. Stirring together their unique fusion of terroir, cultivar, process and craft to create something rarified and magical.


Coffee Alchemy

Incredible coffees that redefine what coffee can be while giving voice and equity to the coffee producers. These magical coffees from storied producers are meticulously crafted, astoundingly delicious, infinitesimally micro and available only once.

Once Upon A Time- Edwin Martinez Reserve Lots - Torque Coffees -


Magic Scrolls

Every week you have the opportunity to be one of the lucky ones with a limited offering of the Once Upon A Time project coffee. Every micro batch is custom roasted to order just for you. These mythic coffees are appropriately cradled in mystical scrolls and locked inside a special magical bag made of stone. When they are gone they are gone, never to return again.


Limited Drop

Once Upon A Time coffees are limited to a select number of boxes each weekly release.

They are roasted and shipped every Monday and limited to only the first 20 orders each week. So put your order in now to grab a spot.