We are coffee people.
Torque is a coffee company built by coffee people. Nanelle and Andy Newbom started it after more than twenty years in nearly every seat the trade has: barista, roaster, green buyer, cupper, judge, miller, importer. That history is the foundation. It is not the point. The point is the coffee, the producers behind it, and the people who drink it.
Why we are
Coffee runs on a double standard. The people who grow it are paid off a commodity floor someone else controls. The people who sell it price with total freedom. Costs roll down to origin. Rewards roll up to the shelf. The chain is not broken. It works exactly as it was built to.
We started Torque to break it. Not with a better story. With a number you can check.
Sweetness wins.
We source and roast for sweetness, and it starts at origin, not the roaster. We find coffees grown with intention and roast to amplify what's already there. The roast follows the coffee, never the other way around. Every coffee is sweet in the cup. Not acidic for the sake of complexity, not dark for the sake of body. Sweet, clear, and fully itself.
You're the torque
Torque is the force it takes to reach equilibrium. The trade pivots on one axis: the producer at one end, you at the other. Buy a bag and you apply the force.
So at least 20% of every bag's retail price remains at origin, in the country that grew it. Always. It goes up on bigger bags, because we eat the bulk discount, not origin. The books are public. You're not trusting us. You're checking our work.