Torque is a coffee company built by coffee people. Nanelle and Andy Newbom started it after more than twenty years in nearly every seat the trade has: barista, roaster, green buyer, cupper, judge, miller, importer. That history is the foundation. It is not the point. The point is the coffee, the producers behind it, and the people who drink it.
Coffee runs on a double standard. The people who grow it are paid off a commodity floor someone else controls. The people who sell it price with total freedom. Costs roll down to origin. Rewards roll up to the shelf. The chain is not broken. It works exactly as it was built to.
We started Torque to break it. Not with a better story. With a number you can check.
