20% Equity is Radically Simple.

A minimum of 20% of the retail price of every bag of coffee remains in the country of origin. Coffee Producers know exactly what you paid and what they earned.

  • You pay $20 for a box of coffee.
  • Coffee Producers kept $4 (minimum)

Simple. Transparent. Fair.

Economic Equity is the right to share in the appreciation in value.

The Supply Chain is NOT Broken

The Coffee Industry Has a Problem

Coffee is a $400 billion industry.

A meager 5% stays where it's grown, leaving farmers with crumbs.

That means if you pay $20 for a bag of coffee, the people who spent months nurturing those beans only see about $1. That's the way the coffee supply chain has been designed to work. It screws the supply chain into the farmers and sucks all the value up to you the consumer.

Change The System

Breaking the Chains

At Torque, we're rewriting this injustice. Our radical approach ensures equity for coffee producers, shifting power dynamics.

Torque Coffees ensures at least 20% of every coffee’s retail price stays in the country of origin with our simple, transparent Proportional Pricing© system.

It's radically simple: Farmers get at least 20% of what you pay. Always.

The higher the price the more stayed at origin.

Bottom Up Value

Why It Matters

Traditional coffee pricing starts at the bottom. Someone decides what "commodity coffee" is worth (usually pennies), then maybe adds a little extra if the farmer is lucky.

Proportional Pricing starts at the top. We look at what you pay, then work backward. Farmers aren't the last people to get paid—they're the first.

When you pay more for quality, farmers earn more for quality. When their coffee sells well, they benefit directly.

That's not charity. That's equity.

Win-Win

Complete Transparency

Both farmers and customers see the same numbers:

  • Farmers know exactly what you paid for their coffee
  • You know exactly how much stayed in their community
  • No hidden markups, no corporate opacity

This is how coffee should work.

We're not asking you to sacrifice. We're inviting you to be part of a coffee industry where great coffee and fair pay aren't at odds—they're the same thing.

Coffee is People

Terms & Definitions

  • 20% Remains at Origin

    The portion of the retail price that remained in the country of origin based on FOB price.

  • FOB = Free On Board 

    The coffee is bagged, labeled, and ready to load for shipment. This is the point where all that money stays in origin.

  • EXW = Ex Warehouse

    Coffee has left country of origin and available at a commercial coffee warehouse.

  • Transport Costs

    the cost per pound to get the coffee from a central warehouse to our roastery.

  • Final Roasted Cost

    All costs from FOB to EXW to our roasters, plus an average roast weight shrinkage percentage.

  • Torque Costs

    All the other costs besides the raw roasted coffee to get it to the point where it’s ready to go including living wages for our staff.
See it in action

Join The Revolution

Join the coffee revolution! Embrace Proportional Pricing and transform the industry. Imagine a world where coffee isn't just a commodity, but a vital part of a fair value equation. We're on a mission to connect with those who share our passion. Let's revolutionize coffee buying together and create a more equitable future. Join us!

Let's Talk

FAQs

Why Should I Care?

Torque Coffee’s Proportional Pricing© model is a radical approach to making the coffee industry more equitable. It’s built on a simple but transformative idea: coffee producers are paid fairly and transparently, with a guaranteed 20% of the retail price of the coffee they supply, upfront.

In the traditional coffee industry, farmers often get just a small fraction of what consumers pay, with middlemen and large corporations keeping most of the profits. This leaves many coffee producers struggling financially despite the huge global demand for coffee. Torque Coffee flips this unfair system by ensuring that when you pay more for your coffee, farmers get more, directly reflecting the price on the shelf.

Why Should You Care?


1. Empowers Farmers: By shifting more of the value back to the farmers who actually grow and harvest your coffee, Torque Coffee is fighting against exploitation in the coffee supply chain. You’re supporting a model that ensures fair compensation for hard work.

2. Transparency: Proportional Pricing© is clear and straightforward. There’s no mystery about where your money is going—20% of it flows directly to the farmers. It’s a refreshing change from the opaque systems of the traditional coffee market.

3. High-Quality Coffee: When farmers are paid fairly, they can invest in better practices, which leads to higher-quality coffee. It’s a win-win: you get better-tasting coffee, and farmers earn a sustainable livelihood.

4. Ethical Consumption: By choosing Torque Coffee, you’re participating in a movement toward more ethical and equitable coffee consumption. Every cup you enjoy helps dismantle an unjust system and builds a future where the people growing your coffee are treated with respect and fairness.

Supporting Torque Coffee's model isn’t just about enjoying a great cup of coffee—it’s about making a positive impact on the global coffee industry and the lives of the people who make it possible.