Radical Equity & Proportional Pricing

20% of The Price of Every Coffee Remains at Origin.

The right to share in the appreciation in value.

Ridiculously Simple.

A minimum of 20% of every bag's retail price stays at origin, in the hands of the people who grew it. They know what you paid. You know what stayed.

Bag retail: $22.00
Stays at origin: (20%) $4.40
Never less. Often more.

See The Numbers

Economic Equity = "The right to share in the appreciation in value."

Not charity. Not a fairer cut of a bad deal. The economic right to share in what your coffee is worth. At Torque, at least 20% of a bag's retail price stays in the country that grew it. The origin price sets the retail price, so the 20% is built in from the start. It never has to be sent back, because it never leaves.

The Supply Chain is NOT Broken

The Coffee Industry Has a Problem

Coffee is a $400 billion industry. About 5% of that stays where the coffee is grown. Pay $20 for a bag and the people who grew it, milled it, and sorted it for months see around a dollar. The chain wasn't broken. It was built this way, to move value up and away from origin.

Change The System

Breaking the Chain

So we build it the other way. At least 20% of what you pay stays at origin. Always. Pay $22 for a bag and $4.40 stays where it grew. The higher the price, the more stays at origin, single origins and Drops alike. The math is on every coffee, and the whole ledger is public.

Bottom Up Value

Why It Matters

Most coffee pricing starts at the bottom. Someone decides what commodity coffee is worth, usually pennies, and adds a little if the grower is lucky. We start at the top, at what you actually pay, and a fixed share of that goes to the country that grew it. The grower isn't the last one paid. They're the first number in the equation.

Nothing Hidden

Open Books

No hidden markups. No math you can't follow. Producers know what you paid. You know what stayed. You don't have to take our word for it.

Torque is the force it takes to reach equilibrium.

You're the force. Every bag pulls the coffee trade a little closer to balance.

See The Math

Why FOB?

A coffee passes through a lot of hands before it ever leaves its home country. Seed to seedling, soil, years of growing, picking at ripe, fermenting, washing or drying, the wet mill, the dry mill, sorting, bagging, trucking, and loading at the port. FOB, Free On Board, is the price that covers all of it: the coffee bagged, labeled, and sitting on the dock ready to ship. Every one of those hands is already inside that number.

It's also the one number everyone can actually get. Fair Trade is quoted at FOB. The New York C price resolves to FOB. The Specialty Coffee Transaction Guide reports FOB. Whatever the model, anywhere in the world, FOB is the common line, which means our 20% is comparable to any other coffee on earth, not a figure we invented to look good. We always know the FOB we paid, and usually the in-country costs behind it. We measure the 20% against a number we can verify and you can check against anyone. No confusion, no unverifiable claims. Just the price the whole world already uses.