Great coffee people make great coffee shops.
Torque Coffee roasts in City Heights, San Diego, from producers we name at prices we publish, and at least 20% of what you pay for a bag stays in the country that grew it. We supply coffee shops, restaurants, and bakeries across Southern California and nationwide.
If you want to build and grow a successful coffee program, let's talk.
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Proportional Pricing
Your customers see 20% of every bag's retail price stay in the country that grew it. That number is the same whether they buy from you or from us direct, and it's what keeps them coming back to a coffee program instead of a commodity one. On your wholesale account, the same formula runs at 35%, because it scales with the price paid, not the channel selling it.
The People Behind Your Coffee
Edwin Martinez has grown for us in Guatemala since 2004. Francisca Cubillo has grown for us in Costa Rica since 2009. Jhoan Vergara started with us in Colombia in 2025. When your customers ask who grows the coffee, you have a name and a year, not a sourcing story.
Here Is How We Grow Together
Real Equipment, Real Savings. We offer discounts on Synesso, Mahlkonig, Compak, San Remo, and other serious gear through our authorized partnerships. Every new machine includes local San Diego installation and a full year of preventative maintenance.
Wholesale Pricing That Works On Your Bar. Coffee is priced so the math works for your business, with producer equity built into every pound. It works whether your coffee cart is doing 10lbs a week or your coffee shop is doing 175lbs a week. Come taste the coffee, tell us your volume, and we will build a number that fits your shop.
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How We Support You
Your Team Gets Trained. We provide hands-on barista and operations training, along with live virtual sessions when your team needs them. Your staff learns to make great coffee, and they learn why it matters, so the training holds up on a busy Saturday.
We track your stock levels and your roast timing so you don't run out mid-week. If something looks off before it becomes a problem, we call you first.
What We Need From You
We have been doing this for more than twenty years, and the lesson that has stuck is simple: a partnership only works when both sides show up. We bring the coffee, the training, the equipment relationships, and two decades of knowing what actually works on a bar. What we need from you is smaller, but it is not negotiable. We need leadership that cares about quality. We need the right tools on your bar. We need a team that shows up to training and takes it seriously. If those three things are true, we can build something worth building.
Let's Talk Coffee
Tell us about your shop and your coffee people. We'll set up a tasting and figure out the rest together.
Commercial Coffee Equipment
We are authorized partners for the best commercial coffee equipment.
Existing Wholesale Partner Login
Existing Wholesale Partners click below to login to our wholesale portal.