The Torque Story

Coffee That's Easy To Love & Shares The Love.

We’re a bunch of misfits, malcontents and magic makers on a mission to make coffee that’s easy to love and shares the love. To show that amazing coffees, sourced with intention and focus, roasted exquisitely and blended culinarily, can achieve immense sweetness, clarity of terroir and expressive complexity, while ensuring the craft of all the coffee producer’s shines brightly. We are fighting to remake the global supply chain in equilibrium by giving each coffee producing origin a minimum 20% equity share in the full retail value of every coffee we sell. 


Beautiful coffee from some of the best coffee producers anywhere, who get an equitable 20% share of every coffee’s retail price. Delivered in sustainable, biodegradable, recyclable and compostable packaging.

It’s wonderful, radical, equitable and sustainable. It’s what coffee should be.

Our Coffees

Team Torque

  • Michelle

    Coffee & community, maker, trainer, talker, and coffee lifer

  • Daniel

    Deep thinking molecular scientist meets chill as heck coffee maven

  • Ben

    Finely tuned coffee magician, avant garde mischief maker and maestro.

  • Talya

    Running community events, cycling the city and pouring sweet coffee on the daily

  • Emme

    The artist among us. Garage kits and anime all day.

  • Elias

    You know him when you see him.

Coffee Lifers

We Are Coffee People

We are Nanelle & Andy Newbom and we are two Coffee Lifers. In our whirlwind journey through coffee over the last 21 years we have been hands-on in nearly every aspect of the industry. We have been baristas, bar backs, cashiers, roasters, machine techs, green coffee buyers, coffee trainers, barista & roaster competitors, cuppers, judges, wet & dry mill operators, exporters, importers, and coffee brokers. From co-founding the Barista Guild of America, Barefoot Coffee Roasters and IPCoffees Mexico Importers to directing the coffee programs for multiple coffee companies we have surrounded ourselves with the magic of coffee and the magic of coffee people.

Coffee is People

We Are People People

We have done many things in coffee, while visiting and even living in coffee producing countries, and having a multitude of amazing life-changing experiences. The one true constant is people. Coffee people to be exact. Coffee people are simply the best people, period. If you know us you already know that we are both madly in love with coffee. But you also know that our true love, our deepest heart, is our love for all the wonderful, crazy misfits and dreamers we call coffee people. And if you don’t know us yet, but you are here now, then we will gladly call you coffee people. Let’s get to know each other through coffee. 

Coffee Is Life

Our Coffee Journey

A short list of the Coffee Projects we have founded, built or developed since we first started in coffee in 2001.

  1. Barista Guild of America - Co-Founder
  2. Barefoot Coffee Roasters - Founders
  3. Tablon Coffee El Salvador - Founders
  4. Brew Revolution - Founders
  5. IPCoffees Mexico Exporters/Importers - Co-Founder
  6. Coffee Spanish for Coffee People - Author
  7. Elephant Coffee Importer - Director 
  8. Swell Coffee Co. - Director of Coffee
  9. Sleeping Tiger Coffee - Director of Coffee
  10. Equal Exchange - Worker Owner

Coffee That Shares The Love

We want to bring the coffee industry into equilibrium. Our goal is to break the coffee supply chain. Break it by torquing the value balance. Give value where value is due. Its simple: we value the producers work based on the value to us. 20% of the retail price of the coffee is due the producer. 

We put the power in your hands. You are the torque that breaks the chains and forces equilibrium. Your choices create a new triangle chain and rebalance risk and reward. No feel good stories, no comforting words. Just proof backed by data.

Farmer Equity