Why We Are

Coffee Lifers

We Are Coffee People

We are Nanelle & Andy Newbom and we are two Coffee Lifers. In our whirlwind journey through coffee over the last 21 years we have been hands-on in nearly every aspect of the industry. We have been baristas, bar backs, cashiers, roasters, machine techs, green coffee buyers, coffee trainers, barista & roaster competitors, cuppers, judges, wet & dry mill operators, exporters, importers, and coffee brokers. From co-founding the Barista Guild of America, Barefoot Coffee Roasters and IPCoffees Mexico Importers to directing the coffee programs for multiple coffee companies we have surrounded ourselves with the magic of coffee and the magic of coffee people.

Coffee is People

We Are People People

We have done many things in coffee, while visiting and even living in coffee producing countries, and having a multitude of amazing life-changing experiences. The one true constant is people. Coffee people to be exact. Coffee people are simply the best people, period. If you know us you already know that we are both madly in love with coffee. But you also know that our true love, our deepest heart, is our love for all the wonderful, crazy misfits and dreamers we call coffee people. And if you don’t know us yet, but you are here now, then we will gladly call you coffee people. Let’s get to know each other through coffee. 

Coffee Is Life

Our Coffee Journey

A short list of the Coffee Projects we have founded, built or developed since we first started in coffee in 2001.

  1. Barista Guild of America - Co-Founder
  2. Barefoot Coffee Roasters - Founders
  3. Tablon Coffee El Salvador - Founders
  4. Brew Revolution - Founders
  5. IPCoffees Mexico Exporters/Importers - Co-Founder
  6. Coffee Spanish for Coffee People - Author
  7. Elephant Coffee Importer - Director 
  8. Swell Coffee Co. - Director of Coffee
  9. Sleeping Tiger Coffee - Director of Coffee
  10. Equal Exchange - Worker Owner

Team Torque

  • Taylor

    Tayor knows everyone, everyone knows Taylor.

  • Michelle

    Baker, maker, trainer talker, and coffee lifer

  • Emme

    The artist among us. Garage kits and anime all day.

  • Elias

    You know him when you see him.

Coffee that's easy to love

We aim to show that amazing coffees sourced with intention and focus, roasted exquisitely and blended culinarily can achieve immense sweetness, clarity and balance. In short we aim to deliver incredible coffees that delight your senses and that you can drink cup after cup and still crave more. No guesses, no quizzes, no misses and no weird stuff. Sweetness is queen.

Our Coffees

Coffee That Shares The Love

We want to bring the coffee industry into equilibrium. Our goal is to break the coffee supply chain. Break it by torquing the value balance. Give value where value is due. Its simple: we value the producers work based on the value to us. 20% of the retail price of the coffee is due the producer. 

We put the power in your hands. You are the torque that breaks the chains and forces equilibrium. Your choices create a new triangle chain and rebalance risk and reward. No feel good stories, no comforting words. Just proof backed by data.

Farmer Equity

Ask The Right Questions

What is Proportional Pricing?

Equity = The right to share in the appreciation in value.

Out of the $400 billion coffee industry, a meager 5% stays where it's grown, leaving farmers with crumbs. At Torque, we're rewriting this injustice. Our radical approach ensures equity for coffee producers, shifting power dynamics.

Torque Coffees ensures at least 20% of every coffee’s retail price stays in the country of origin with our simple, transparent Proportional Pricing© system.

Proportional Pricing directly ties coffee’s value at its country of production to its retail price in its country of consumption—no giveback schemes, no complex formulas, just fair, upfront equity for producers.

Torque flips the supply chain, ensuring both producers and consumers know exactly how much equity returns to origin—creating a fairer, more transparent coffee industry.

We're breaking norms, building a fairer future. Torque Coffees reverse-engineered the chain, advocating for a balanced, equitable industry. It's time to empower those who make your coffee. Together, let's dismantle inequality in the coffee world.

What is Carbon Beautiful?

Since we are all on the consumption end of things we can never get to carbon neutral without stealing the carbon positive from coffee farmers. So instead of aiming for a negative, we are striving to destroy less and be as carbon beautiful as we can.

The Torque Coffee Bag

  

     

    100% Plastic Free

    100% Compostable & Biodegradable 

    100% Plant Based

    plastic free packaging

     

    We have partnered with Better Packing Co to be even more carbon Beautiful!

    Every order is packed loving in either:

    the brilliant ZeroPack mailer Made mostly from limestone quarry waste and a minimal amount of recycled resin as a binding agent. 

    YES THESE bags are made of freaking limestone!

    zero pack mailer

     The Zero Pack is a truly remarkable process! 

    CARBON NEUTRAL
    We offset any carbon emission from this already low energy production process.

    • Production of these mailers is solar-powered and uses no water, acids or bleaches. It's also 'zero waste' because all off-cuts can be put 'back in to the pot' and recycled.

    ------------------

     

     For larger multi bag orders and for wholesale orders we use the equally brilliant

    BAMBOO Box!

    These boxes are made mostly from bamboo (and some recycled wood pulp). They are just the thing to ship precious goods in. Curbside recyclable, reusable (at least a couple of times) and compostable. 

    Unbleached, FSC certified Bamboo (2/3) and recycled wood pulp (1/3).
    • Water-based printing ink.

    bamboo shipper 

     

    Do you sell Wholesale?

    YES we do!!

    Our Mission To You:

    • Serve Incredible Coffee
    • Spark Joy In Your Customers
    • Build Your Business

    Learn More Here

    How Do I contact You?

    We are Torque

    We aim to be Coffee’s Nemesis. Our goal is to break the coffee supply chain. Break it by torquing the value balance. Give value where value is due. Its simple: we value the producers work based on the value to us. 20% of the retail price of the coffee is due the producer. 

    We put the power in your hands. You are the torque that breaks the chains and forces equilibrium. Your choices create a new triangle chain and rebalance risk and reward. No feel good stories, no comforting words. Just proof backed by data.

      What's Your Story?

      We are Coffee People.

      We are Nanelle & Andy Newbom and we are two Coffee Lifers. In our whirlwind journey through coffee over the last 21 years we have been hands-on in nearly every aspect of the industry. We have been baristas, bar backs, cashiers, roasters, machine techs, green coffee buyers, coffee trainers, barista & roaster competitors, cuppers, judges, wet & dry mill operators, exporters, importers, and coffee brokers. From co-founding the Barista Guild of America, Barefoot Coffee Roasters and IPCoffees Mexico Importers to directing the coffee programs for multiple coffee companies we have surrounded ourselves with the magic of coffee and the magic of coffee people.

       

      We are People People.

      Nanelle and Andy

      We have done many things in coffee, while visiting and even living in coffee producing countries, and having a multitude of amazing life-changing experiences. The one true constant is people. Coffee people to be exact. Coffee people are simply the best people, period. If you know us you already know that we are both madly in love with coffee. But you also know that our true love, our deepest heart, is our love for all the wonderful, crazy misfits and dreamers we call coffee people. And if you don’t know us yet, but you are here now, then we will gladly call you coffee people. Let’s get to know each other through coffee. 

      A short list of the Coffee Projects we have founded, built or developed since we first started in coffee in 2001.

      1. Barista Guild of America - Co-Founder
      2. Barefoot Coffee Roasters - Founders
      3. Tablon Coffee El Salvador - Founders
      4. Brew Revolution - Founders
      5. IPCoffees Mexico Exporters/Importers - Co-Founder
      6. Coffee Spanish for Coffee People - Author
      7. Elephant Coffee Importer - Director 
      8. Swell Coffee Co. - Director of Coffee
      9. Sleeping Tiger Coffee - Director of Coffee
      10. Equal Exchange - Worker Owner

       

       

       

       

      Our Mission. 

      Coffee that's easy to love:

      We aim to show that amazing coffees sourced with intention and focus, roasted exquisitely and blended culinarily can achieve immense sweetness, clarity and balance. In short we aim to deliver incredible coffees that delight your senses and that you can drink cup after cup and still crave more. No guesses, no quizzes, no misses and no weird stuff. Sweetness is queen.

      Coffee that shares the love:

      We want to bring the coffee industry into equilibrium. Our goal is to break the coffee supply chain. Break it by torquing the value balance. Give value where value is due. Its simple: we value the producers work based on the value to us. 20% of the retail price of the coffee is due the producer. 

      We put the power in your hands. You are the torque that breaks the chains and forces equilibrium. Your choices create a new triangle chain and rebalance risk and reward. No feel good stories, no comforting words. Just proof backed by data.