1. 20% Return To Origin (lb): $3.88 green FOB
2. FOB to Our Roastery costs (lb): $1.75
3. Final Roasted Cost (lb): $6.47
4. Torque costs to roast, pack & ship coffee: $7.25 /lb
5. Final Torque Cost: $13.72 /lb

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Terms:
- 20% Return To Origin = The portion of the retail price that remained in the country of origin
- FOB = Free On Board - the coffee is bagged, labeled, and ready to load for shipment. This is the point where all that money stays in origin
- EXW = coffee has left country of origin and available at a commercial coffee warehouse,
- All costs from FOB to EXW to our roastery
- Transport costs = the cost per pound to get the coffee from a central warehouse to our roastery
- Final Roasted Cost = All costs from FOB to EXW to our roasters, plus an average roast weight shrinkage percentage
- Torque Costs = All the other costs besides the raw roasted coffee to get it to the point where it’s ready to go including living wages for our staff.
- Final Torque Cost: = All of the above- per pound

Out of the $400 billion coffee industry, a meager 5% stays where it's grown, leaving farmers with crumbs. At Torque, we're rewriting this injustice. Our radical approach ensures equity for coffee producers, shifting power dynamics.

Torque Coffees is transforming the coffee industry with Proportional Pricing©, a simple, transparent system that ensures at least 20% of the retail price of every coffee remains in the country of origin. Unlike traditional models that leave producers with scraps, Torque links their earnings directly to the coffee’s retail value, giving them a fairer share. No hidden fees, no complex formulas or giveback schemes—just clear, upfront equity for the people who grow your coffee. By reverse-engineering the supply chain, Torque is creating a fairer system where both producers and consumers know exactly how much value returns to origin.

We're breaking norms, building a fairer future. Torque Coffees reverse-engineered the chain, advocating for a balanced, equitable industry. It's time to empower those who make your coffee. Together, let's dismantle inequality in the coffee world.

Since we are all on the consumption end of things we can never get to carbon neutral without stealing the carbon positive from coffee farmers. So instead of aiming for a negative, we are striving to destroy less and be as carbon beautiful as we can.

The Torque Coffee Bag