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Espresso Centenario - Edwin Martinez, Guatemala

Espresso Centenario - Edwin Martinez, Guatemala

  • Tastes like: Black Forest Chocolate Cake, Bing Cherry, Citrus & Almonds
  • Medium-light
  • Seed Dried (Washed)
  • Lively and Modern
Size
Regular price $21.38 USD
Regular price Sale price $21.38 USD
Sale Sold out
Shipping calculated at checkout.
  • Farmer Equity: 20% of retail price = $4.27 /340g - $4.75 /lb

 2024 marks our 20th anniversary of working with Edwin Martínez of Finca Vista Hermosa in Guatemala. This coffee Edwin named Centenario to reflect the timeless quality of the coffee, to celebrate his grandfathers 105th birthday and to recognize the legacy and history of our relationship.

Finca Vista Hermosa is the coffee that is most close to our hearts. Back in 2004 when we had just begun roasting at our previous coffee roasting company, we made a fortuitous connection with Edwin Martinez. We ended up buying our first coffee from him. And we were the first roaster he had sold his coffee too. A 20 year friendship started with a phone call and continues to this day. 

We are incredibly excited to once again offer the impeccable coffees that the Martinez family always produces. This coffee is a special reserve lot selected from all the best day lots on their farm. You are going to love it.

Don Felipe Martinez's journey began in 1957 when he started cultivating coffee in the remote highlands of Huehuetenango, Guatemala, facing challenges like limited access to infrastructure and markets. Over the years, his grandson Edwin Martinez developed a vision to connect smallholder farmers in Guatemala with quality-focused coffee roasters worldwide, leading to the creation of Onyx Coffee. Finca Vista Hermosa, the family farm, nestled in the picturesque landscape of Huehuetenango, serves as a symbol of their commitment to sustainable and ecologically sound farming practices. The farm boasts various micro-lots with elevations ranging from 1400 to over 1900 meters above sea level, producing high-quality Strictly Hard Bean (SHB) coffees. Furthermore, the Martinez family actively engages in community development, offering agronomist visits and healthcare support to neighboring farmers and indigenous communities. Their legacy of three generations embodies a dedication to coffee and the well-being of the region.

Country: Guatemala
Region: Huehuetenango
Farm: Finca Vista Hermosa
Varietal: Caturra, Catuai, Bourbon
Process: Washed
Altitude: 1,750 MASL
Exporter: Onyx Coffee
Importer: Onyx Coffee
SCA Quality Score: 90.75

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Parameters

Brew Parameters

Torque Coffee Brew Guide

Espresso Parameters

Espresso:
18g coffee in
30-32g liquid out
202-204F
30-35 seconds

Financial Transparency

* Producer Price (lb): $4.75 green
* Farmer green coffee price NOT FOB price
* transport, customs, export, insurance and other FOB costs are below
* FOB to EXW costs (lb): $1.05
* Transport Costs (lb): $.45
* Final Landed Cost: $6.25
* Roasting weight loss ~18%
* Roasted cost per pound $7.38
* Torque costs to roast, pack & ship coffee: $7.25 /lb
* Final cost: $14.63 /lb

Proportional Pricing

Out of the $400 billion coffee industry, a meager 5% stays where it's grown, leaving farmers with crumbs. At Torque, we're rewriting this injustice. Our radical approach ensures equity for coffee producers, shifting power dynamics.

Here's the game-changer: Coffee producers were pre-paid a guaranteed 20% upfront based on the retail price of their coffee. Simple. Transparent. Fair. We call it Proportional Pricing©. Pay more, they earn more. This reshapes the value equation.

No more opaque systems. No more exploitation. We start with the value you see on the shelf, ensuring 20% flows back to the hands that cultivate your cup. It's called Proportional Pricing©, a seismic shift in coffee's worth chain. It's farmer equity, pure and simple.

We're breaking norms, building a fairer future. Torque Coffees reverse-engineered the chain, advocating for a balanced, equitable industry. It's time to empower those who make your coffee. Together, let's dismantle inequality in the coffee world.

torque coffee proportional farmer equity

Sustainability Info

Since we are all on the consumption end of things we can never get to carbon neutral without stealing the carbon positive from coffee farmers. So instead of aiming for a negative, we are striving to destroy less and be as carbon beautiful as we can.

The Torque Coffee Bag

  

     

    100% Plastic Free

    100% Compostable & Biodegradable 

    100% Plant Based

    plastic free packaging

     

    We have partnered with Better Packing Co to be even more carbon Beautiful!

    Every order is packed loving in either:

    the brilliant ZeroPack mailer Made mostly from limestone quarry waste and a minimal amount of recycled resin as a binding agent. 

    YES THESE bags are made of freaking limestone!

    zero pack mailer

     The Zero Pack is a truly remarkable process! 

    CARBON NEUTRAL
    We offset any carbon emission from this already low energy production process.

    • Production of these mailers is solar-powered and uses no water, acids or bleaches. It's also 'zero waste' because all off-cuts can be put 'back in to the pot' and recycled.

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     For larger multi bag orders and for wholesale orders we use the equally brilliant

    BAMBOO Box!

    These boxes are made mostly from bamboo (and some recycled wood pulp). They are just the thing to ship precious goods in. Curbside recyclable, reusable (at least a couple of times) and compostable. 

    Unbleached, FSC certified Bamboo (2/3) and recycled wood pulp (1/3).
    • Water-based printing ink.

    bamboo shipper