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H1 Centroamericano - Alejandro Martinez, Mexico
H1 Centroamericano - Alejandro Martinez, Mexico
Tastes like: Red Grape, Marshmallow, Creamy Cashew
- Preparations: Omni and Filter
Light Brown
Seed Dried (Washed)
Classic and Lively
Regular price
$19.40 USD
Regular price
Sale price
$19.40 USD
Unit price
per
Shipping calculated at checkout.
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H1 Centroamericano - Alejandro Martinez, Mexico
This coffee brings the unique and remarkable flavor of Veracruz to your cup. This is NOT a Central American coffee. This is a North American coffee and the results in the cup bear that out. Veracruz is our favorite coffee region in Mexico, and soon it will be yours as well. This is a washed coffee but with a special experimental extended 36 hour fermentation which gives it a bit more sparkle and loads of sweetness.
The new F1 Hybrid program in Mexico, Costa Rica and Guatemala is producing miraculous coffees. These new cultivars have been created by splicing varietals from the East Timor line with select Ethiopian Landrace varietals. The results are stunning. They are highly resistant to many of the ravages of climate change including fungus, insects, drought and higher temperatures. They also have higher yeields with moderate input costs and all of that they also taste absolutely fantastic.
This coffee is the H1 also know as Centroamericano. A first-generation (F1) hybrid originating from a cross between rust-resistant [T5296] (/varieties/t5296) and the Ethiopian landrace variety Rume Sudan. Centroamericano is resistant to coffee leaf rust, is extremely high yielding (in breeding evaluations, it showed production increases of 22–47% over the standard varieties in Central America). Centroamericano has also proven to have exceptional cup quality potential when well-managed at high altitudes. It was released in 2010 for farmers in Central America.The variety was created by a consortium including French research institute CIRAD, a regional network of national coffee institutes in Central America (PROMECAFE), and a coffee genebank in Costa Rica (CATIE). F1 hybrid varieties are still relatively new in coffee agriculture; only a handful have become commercially available to farmers in the last 15 years, and only in select countries.
The Martinez family has always lived in the Xalapa-Coatepec area in the state of Veracruz. The farm was established by his great- great-grandfather Antonio Martinez. The dream of Alejandro is to revive the coffee culture in Coatepec. He started to plant rust-resistant varieties always separated by plot so that he can compare the results of each plot both in productivity and quality. His coffee has been resulting very well lately, Marsellesa and Mundo Maya represent high quality with consistency for some years, and his first harvests of Anacafe and Obata represented good as well with more unique characters.
Learn More About This Coffee From Alejandro Martinez
20% Return To Origin: Farmer Equity: 20% of retail price = $3.87 /340g - $4.49 /lb
20% Return To Origin = The portion of the retail price that remained in the country of origin.
Financial Transparency:
Country Of Origin: Mexico
Partner Since: 2024
At Torque we believe in buying more coffees from fewer producers and fewer origins We go deep rather than wide. We focus our coffee sourcing to work with a smaller group of like minded coffee producers who share our vision for changing the world of coffee.
Technical Info
Preparation Style: Omni and Filter
Our approach to both sourcing and roasting is that every coffee has to be good enough to stand on its own. No blenders, no base coffees, no filler. We take that same approach to roasting and preparation methods. All of our coffees are excellent in nearly every brew method from pour over to espresso.
That being said we have our preferences and so we label our coffees with Espresso, Filter or Omni as a quick way to guide you.
Subscription Type: Classicist and Espressoist
This coffee will be featured in one of these coffee subscriptions.
Producer and Farm Story
Read More
The Martinez family has always lived in the Xalapa-Coatepec area in the state of Veracruz. During the first years, they did all the milling within the farm, with machines of British, German, and American origin to achieve the best results in dry and wet milling.
The farm was established by his great- great-grandfather “Antonio Martinez”, then it was taken over by his great- grandfather “Juan E. Martinez”, his grandfather “Juan Jose Martinez” and his father “Juan Jose Martinez” before Alejandro took over it.
Coatepec, whose name is derived from a Nahuatl word which means “The hill of snakes”, is known as “the capital city of coffee” for its quality. Coatepec is one of the first states and cities where coffee cultivation was started and coffee arrived in Coatepec in 1808 through Cuba.
Due to the rust disease and the proximity to Xalapa city, which is the capital city of Veracruz state, the production of coffee decreased significantly, and more and more young people are getting out of the coffee business.
The dream of Alejandro is to revive the coffee culture in Coatepec. He started to plant rust-resistant varieties always separated by plot so that he can compare the results of each plot both in productivity and quality.
His coffee has been resulting very well lately, Marsellesa and Mundo Maya represent high quality with consistency for some years, and his first harvests of Anacafe and Obata represented good as well with more unique characters.
“I greatly value the field work that has been done since my great-great-grandparents. It has been an extraordinary legacy thay leaves a lot of satisfaction. I greatly appreciate all the people who are part of this process, the buyers for trusting our quality and coffee and the workers for sharing with us the passion we have for what we do and I firmly believe that when you love what you do, it will be reflected in the result of the work.”
- Alejandro Martinez
Coatepec was denominated as “Pueblo Magico” by the Secretary of Tourism in 2006 because of its colonial architecture and culture. It is located just next to Xalapa city and it just takes around 30 minutes by car from Xalapa city. The average altitude is 1,200 masl and it has a population of 93,911 (as of 2020). The most popular foods here are such as Tamales, Emmoladas, Gorditas, and others
Coatepec is surrounded by the cloud forest and coffee farms. Orquid is a very common flower in Coatepec and you can find it everywhere. Traditional buildings of the Hispanic period are characterized by their typical balcony. Coffee is the main product of Coatepec and there is a museum of coffee as well as coffee farms that offer tours to a farm to show all about coffee with accommodation for those who want to experience staying in a coffee farm.
New Transport for Coffee Pickers
Not only because picker availability is becoming an issue but also as a company Alejandro works with social responsibility toward employees and the community surrounding the farms, paying better wages than his competition. Last year, as a part of the social responsibility, he purchased a new truck for the workers. It can get cold in Coatepec during the harvest season and it rains a lot during the rainy season. This protects workers in those situations.
Commonly, pickers are paid by the quantity they pick per day. In the farms of Alejandro, he never mix varieties and pickers prefer working in his farms because the maturation tends to be homogeneous because of the separation as well as his treatment and attitude toward workers. At the same time, it also enables workers to pick only cherries fully ripened and it, for sure, improves the quality of his coffee.
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Country: Mexico
Region: Coatepec, Veracruz
Farm: Finca San Jose
Varietal: Marsellesa, Mundo Maya, Anacafe 14, Obata, H1
Altitude: 1,200-1300 MASL
Exporter: CARI Coffee
Importer: Atlantic Specialty
Parameters
Brew Parameters
Espresso Parameters
Proportional Pricing
Out of the $400 billion coffee industry, a meager 5% stays where it's grown, leaving farmers with crumbs. At Torque, we're rewriting this injustice. Our radical approach ensures equity for coffee producers, shifting power dynamics.
Torque Coffees is transforming the coffee industry with Proportional Pricing©, a simple, transparent system that ensures at least 20% of the retail price of every coffee remains in the country of origin. Unlike traditional models that leave producers with scraps, Torque links their earnings directly to the coffee’s retail value, giving them a fairer share. No hidden fees, no complex formulas or giveback schemes—just clear, upfront equity for the people who grow your coffee. By reverse-engineering the supply chain, Torque is creating a fairer system where both producers and consumers know exactly how much value returns to origin.
We're breaking norms, building a fairer future. Torque Coffees reverse-engineered the chain, advocating for a balanced, equitable industry. It's time to empower those who make your coffee. Together, let's dismantle inequality in the coffee world.
Sustainability Info
Since we are all on the consumption end of things we can never get to carbon neutral without stealing the carbon positive from coffee farmers. So instead of aiming for a negative, we are striving to destroy less and be as carbon beautiful as we can.
The Torque Coffee Bag
100% Plastic Free
100% Compostable & Biodegradable
100% Plant Based
We have partnered with Better Packing Co to be even more carbon Beautiful!
Every order is packed loving in either:
the brilliant ZeroPack mailer Made mostly from limestone quarry waste and a minimal amount of recycled resin as a binding agent.
YES THESE bags are made of freaking limestone!
The Zero Pack is a truly remarkable process!
For larger multi bag orders and for wholesale orders we use the equally brilliant
BAMBOO Box!
These boxes are made mostly from bamboo (and some recycled wood pulp). They are just the thing to ship precious goods in. Curbside recyclable, reusable (at least a couple of times) and compostable.
Unbleached, FSC certified Bamboo (2/3) and recycled wood pulp (1/3).
• Water-based printing ink.
