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Nayarit Natural plus - El Cuarenteño, Mexico

Nayarit Natural plus - El Cuarenteño, Mexico

From a community that fought for its own land, El Cuarenteño's shade-grown coffee carries that same spirit into the cup — smooth, round, and quietly satisfying in a way that just makes you feel good.

  • Medium Plus
  • Fruit Dried (Natural)
  • Friendly & Round
  • Tastes like: Nutella, chocolate fudge, marshmallow
Size
$18.30 USD
$18.30 USD
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Nayarit Natural plus - El Cuarenteño, Mexico

Producer:

El Cuarenteño's story begins with a land petition. In 1940, following Mexico's agrarian reform, this rural community in the Sierra de San Juan foothills was granted 3,500 hectares to form their own Ejido — land held collectively, farmed individually, passed to children. Today, around 840 hectares grow shade-grown coffee at 900–1,400 meters, with views across to the Pacific's Three Marias Islands. Three farmer societies work the land, producing both organic and conventional lots.

Place:

Mexico’s coffee story is being rediscovered. Coffeegrows across Chiapas, Oaxaca, Nayarit, Puebla and Veracruz at 900–1,800 meters, where highland forests and volcanic soils create emerging quality potential. Smallholder farms, renewed processing focus, and diverse microclimates shape cleaner profiles. Harvest runs November through March, revealing newly recognized coffees with balanced acidity, sweetness, and regional character.

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Nayarit Natural plus - El Cuarenteño, Mexico

20% Return To Origin: Farmer Equity: 20% of retail price = $3.67 /340g - $4.25 /lb

20% Return To Origin = The portion of the retail price that remained in the country of origin.

Financial Transparency:

1. 20% Return To Origin (lb): $4.25 green FOB
2. FOB to Our Roastery costs (lb): $1.20
3. Final Roasted Cost (lb): $6.69
4. Torque costs to roast, pack & ship coffee: $7.25 /lb
5. Final Torque Cost: $13.74 /lb

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Terms:
- 20% Return To Origin = The portion of the retail price that remained in the country of origin
- FOB = Free On Board - the coffee is bagged, labeled, and ready to load for shipment. This is the point where all that money stays in origin
- EXW = coffee has left country of origin and available at a commercial coffee warehouse,
- All costs from FOB to EXW to our roastery
- Transport costs = the cost per pound to get the coffee from a central warehouse to our roastery
- Final Roasted Cost = All costs from FOB to EXW to our roasters, plus an average roast weight shrinkage percentage
- Torque Costs = All the other costs besides the raw roasted coffee to get it to the point where it’s ready to go including living wages for our staff.
- Final Torque Cost: = All of the above- per pound

Country Of Origin: Mexico

Partner Since: 2025

At Torque we believe in buying more coffees from fewer producers and fewer origins We go deep rather than wide. We focus our coffee sourcing to work with a smaller group of like minded coffee producers who share our vision for changing the world of coffee.

Preparation Style: Espresso and Filter

Our approach to both sourcing and roasting is that every coffee has to be good enough to stand on its own. No blenders, no base coffees, no filler. We take that same approach to roasting and preparation methods. All of our coffees are excellent in nearly every brew method from pour over to espresso.

That being said we have our preferences and so we label our coffees with Espresso, Filter or Omni as a quick way to guide you.

Subscription Type: Classicist and Espressoist

This coffee will be featured in one of these coffee subscriptions.

xBloom Recipe

CLICK HERE FOR THE XBLOOM STUDIO brew recipe:

Parameters

Brew Parameters

Torque Coffee Brew Guide

Espresso Parameters

Proportional Pricing

 

Out of the $400 billion coffee industry, a meager 5% stays where it's grown, leaving farmers with crumbs. At Torque, we're rewriting this injustice. Our radical approach ensures equity for coffee producers, shifting power dynamics.

Torque Coffees is transforming the coffee industry with Proportional Pricing©, a simple, transparent system that ensures at least 20% of the retail price of every coffee remains in the country of origin. Unlike traditional models that leave producers with scraps, Torque links their earnings directly to the coffee’s retail value, giving them a fairer share. No hidden fees, no complex formulas or giveback schemes—just clear, upfront equity for the people who grow your coffee. By reverse-engineering the supply chain, Torque is creating a fairer system where both producers and consumers know exactly how much value returns to origin.

We're breaking norms, building a fairer future. Torque Coffees reverse-engineered the chain, advocating for a balanced, equitable industry. It's time to empower those who make your coffee. Together, let's dismantle inequality in the coffee world.

torque coffee proportional farmer equity

Sustainability Info

Torque Coffee Guide with flavor categories on a white background

Your Guide To Flavor

All of our coffees have notes grouping each coffee based on these four attributes. And each coffee card has sliders with the relative scale of each. Torque Compositions (our Drops) are designed to consistently deliver each quadrants flavor profile even as the coffees in the blend change.

  • Classic = More classic coffee flavors like chocolate, caramel & rounded fruits
  • Modern = More modern flavors like bright fruits, tropical and floral notes
  • Syrupy = More rounded, heavier body with bigger mouthfeel
  • Lively = More sparkling, poppy notes that dance on your tongue