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Maracaturra - Juan Diego De La Cerda, Guatemala

Maracaturra - Juan Diego De La Cerda, Guatemala

  • Tastes like: Pineapple Guava, Starfruit, Sweet Cocoa
  • Medium
  • Seed Dried (Washed)
  • Lively and Modern
Size

Regular price $30.11 USD
Regular price Sale price $30.11 USD
Sale Sold out
Shipping calculated at checkout.
  • Farmer Equity: 20% of retail price = $5.39 /12oz bag- $6.00 /lb
  • Partner Since: 2008
  • Ideal as: Filter and Espresso
  • Sub Type: Modernist and Espressoist

 This is the most famous coffee varietal from Juana Diegos farm. It has won more top 3 Cup Of Excellence awards than any other coffee. It is notoriously difficult to grow and remarkably low yield. It is also much more difficult to process since the beans are absolutely gigantic! 

Juan Diego set aside a special nano lot of his prized Maracaturra for us that we are excited to share with you.

We have been working with Juan Diego since 2009. El Socorro is one of the most award winning fincas in all of Guatemala and is a coffee farm of unsurpassable beauty in the highlands of Central Guatemala roughly 50 kilometers from Guatemala City. El Socorro’s prized coffees are a result of its high altitude location combined with University trained agronomist Juan Diego’s great attention to detail. He has spurred the farm's focus on quality coffee production with advanced processing techniques including warm water fermentation, which speeds up the fermentation process. In this shorter period of fermentation, the coffee grain keeps its density & maintains the coffee's components intact.

Producer: Juan Diego De La Cerda
Country: Guatemala 

Region: Palencia 

Farm: Finca El Socorro

Varietal: 100% Maracaturra
Process: Washedgreenhouse dried.
Altitude: 1,850 MASL

Exporter: El Socorro

Importer: Atlantic Specialty

SCA Quality Score: 92.50
 

Coffee Producer: El Socorro Guatemala

 

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Parameters

Brew Parameters

Torque Coffee Brew Guide

Espresso Parameters

Financial Transparency

* Producer Price (lb): $6.00 green
* Farmer green coffee price NOT FOB price
* transport, customs, export, insurance and other FOB costs are below
* FOB to EXW costs (lb): $2.80 (vacpack and other costs)
* Transport Costs (lb): $.65
* Final Landed Cost: $9.45
* Roasting weight loss ~15-18%
* Roasted cost per pound $11.15
* Torque costs to roast, pack & ship coffee: $7.25 /lb
* Final cost: $18.40 /lb

Proportional Pricing

Out of the $400 billion coffee industry, a meager 5% stays where it's grown, leaving farmers with crumbs. At Torque, we're rewriting this injustice. Our radical approach ensures equity for coffee producers, shifting power dynamics.

Here's the game-changer: Coffee producers were pre-paid a guaranteed 20% upfront based on the retail price of their coffee. Simple. Transparent. Fair. We call it Proportional Pricing©. Pay more, they earn more. This reshapes the value equation.

No more opaque systems. No more exploitation. We start with the value you see on the shelf, ensuring 20% flows back to the hands that cultivate your cup. It's called Proportional Pricing©, a seismic shift in coffee's worth chain. It's farmer equity, pure and simple.

We're breaking norms, building a fairer future. Torque Coffees reverse-engineered the chain, advocating for a balanced, equitable industry. It's time to empower those who make your coffee. Together, let's dismantle inequality in the coffee world.

torque coffee proportional farmer equity

Sustainability Info

Since we are all on the consumption end of things we can never get to carbon neutral without stealing the carbon positive from coffee farmers. So instead of aiming for a negative, we are striving to destroy less and be as carbon beautiful as we can.

The Torque Coffee Bag

  

     

    100% Plastic Free

    100% Compostable & Biodegradable 

    100% Plant Based

    plastic free packaging

     

    We have partnered with Better Packing Co to be even more carbon Beautiful!

    Every order is packed loving in either:

    the brilliant ZeroPack mailer Made mostly from limestone quarry waste and a minimal amount of recycled resin as a binding agent. 

    YES THESE bags are made of freaking limestone!

    zero pack mailer

     The Zero Pack is a truly remarkable process! 

    CARBON NEUTRAL
    We offset any carbon emission from this already low energy production process.

    • Production of these mailers is solar-powered and uses no water, acids or bleaches. It's also 'zero waste' because all off-cuts can be put 'back in to the pot' and recycled.

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     For larger multi bag orders and for wholesale orders we use the equally brilliant

    BAMBOO Box!

    These boxes are made mostly from bamboo (and some recycled wood pulp). They are just the thing to ship precious goods in. Curbside recyclable, reusable (at least a couple of times) and compostable. 

    Unbleached, FSC certified Bamboo (2/3) and recycled wood pulp (1/3).
    • Water-based printing ink.

    bamboo shipper