Skip to product information
1 of 7

Maracaturra - Juan Diego De La Cerda, Guatemala

Maracaturra - Juan Diego De La Cerda, Guatemala

1 total reviews

  • Medium
  • Seed Dried (Washed)
  • Tastes like: Tropical Fruit, Root Beer, Raison Bran
Size
Quantity
Regular price $29.70 USD
Regular price Sale price $29.70 USD
Sale Sold out
Shipping calculated at checkout.

Trump Tariff Tax:

View full details

Maracaturra - Juan Diego De La Cerda, Guatemala

Maracaturra is a hybrid of the giant Maragogype and the traditional Caturra varietal, and Juan Diego De La Cerda's Maracaturra from Finca El Socorro has won more top 3 Cup of Excellence awards than any other coffee from his farm. The varietal presents significant agronomic and processing challenges: it is susceptible to leaf rust and must be carefully monitored, yields remarkably low volumes, and the large seeds benefit from a slower, more gentle roast approach to evenly roast through the center. Grown at 1,850 MASL in Palencia's highland climate, this nano lot showcases the meticulous on-farm processing Juan Diego has refined since 1999, delivering complex flavors of tropical fruit, root beer, raisin bran, dates, and florals that justify its rarity and esteem.

Producer:

Juan Diego De La Cerda is the visionary force behind Finca El Socorro in Guatemala. Our relationship with Juan Diego dates back to 2008, built on shared values of quality, transparency, and innovation. At El Socorro, he continually pushes boundaries through meticulous farming, varietal exploration, and pioneering processing methods, producing award-winning coffees that redefine what Guatemalan coffee can be.

Place:

Guatemala’s coffee story is shaped by rugged volcanoes and extreme altitude. Coffee grows across eight regions—Antigua, Huehuetenango, Acatenango, Atitlán, Cobán, Fraijanes, San Marcos, and Nuevo Oriente—at 1,300–2,000+ meters. Volcanic soils, strong diurnal temperature shifts, and diverse microclimates define flavor. Harvest runs November through April, yielding structured, high-acidity coffees prized globally.

Learn More About This Coffee From Juan Diego De La Cerda

Maracaturra - Juan Diego De La Cerda, Guatemala

20% Return To Origin: 20% of retail price = $5.76 /12oz bag- $6.60 /lb

20% Return To Origin = The portion of the retail price that remained in the country of origin.

Financial Transparency:

1. 20% Return To Origin (lb): $6.60 green FOB
2. FOB to Our Roastery costs (lb): $1.55
3. Final Roasted Cost (lb): $9.26
4. Torque costs to roast, pack & ship coffee: $7.25 /lb
5. Final Torque Cost: $16.43 /lb

———————————
Terms:
- 20% Return To Origin = The portion of the retail price that remained in the country of origin
- FOB = Free On Board - the coffee is bagged, labeled, and ready to load for shipment. This is the point where all that money stays in origin
- EXW = coffee has left country of origin and available at a commercial coffee warehouse,
- All costs from FOB to EXW to our roastery
- Transport costs = the cost per pound to get the coffee from a central warehouse to our roastery
- Final Roasted Cost = All costs from FOB to EXW to our roasters, plus an average roast weight shrinkage percentage
- Torque Costs = All the other costs besides the raw roasted coffee to get it to the point where it’s ready to go including living wages for our staff.
- Final Torque Cost: = All of the above- per pound

Country Of Origin: Guatemala

Partner Since: 2008

At Torque we believe in buying more coffees from fewer producers and fewer origins We go deep rather than wide. We focus our coffee sourcing to work with a smaller group of like minded coffee producers who share our vision for changing the world of coffee.

Preparation Style: Filter and Espresso

Our approach to both sourcing and roasting is that every coffee has to be good enough to stand on its own. No blenders, no base coffees, no filler. We take that same approach to roasting and preparation methods. All of our coffees are excellent in nearly every brew method from pour over to espresso.

That being said we have our preferences and so we label our coffees with Espresso, Filter or Omni as a quick way to guide you.

Subscription Type: Modernist and Espressoist

This coffee will be featured in one of these coffee subscriptions.

xBloom Recipe

CLICK HERE FOR THE XBLOOM STUDIO brew recipe:

Parameters

Brew Parameters

Torque Coffee Brew Guide

Espresso Parameters

Proportional Pricing

 

Out of the $400 billion coffee industry, a meager 5% stays where it's grown, leaving farmers with crumbs. At Torque, we're rewriting this injustice. Our radical approach ensures equity for coffee producers, shifting power dynamics.

Torque Coffees is transforming the coffee industry with Proportional Pricing©, a simple, transparent system that ensures at least 20% of the retail price of every coffee remains in the country of origin. Unlike traditional models that leave producers with scraps, Torque links their earnings directly to the coffee’s retail value, giving them a fairer share. No hidden fees, no complex formulas or giveback schemes—just clear, upfront equity for the people who grow your coffee. By reverse-engineering the supply chain, Torque is creating a fairer system where both producers and consumers know exactly how much value returns to origin.

We're breaking norms, building a fairer future. Torque Coffees reverse-engineered the chain, advocating for a balanced, equitable industry. It's time to empower those who make your coffee. Together, let's dismantle inequality in the coffee world.

torque coffee proportional farmer equity

Sustainability Info

Since we are all on the consumption end of things we can never get to carbon neutral without stealing the carbon positive from coffee farmers. So instead of aiming for a negative, we are striving to destroy less and be as carbon beautiful as we can.

The Torque Coffee Bag

  

     

    100% Plastic Free

    100% Compostable & Biodegradable 

    100% Plant Based

    plastic free packaging

     

    We have partnered with Better Packing Co to be even more carbon Beautiful!

    Every order is packed loving in either:

    the brilliant ZeroPack mailer Made mostly from limestone quarry waste and a minimal amount of recycled resin as a binding agent. 

    YES THESE bags are made of freaking limestone!

    zero pack mailer

     The Zero Pack is a truly remarkable process! 

    CARBON NEUTRAL
    We offset any carbon emission from this already low energy production process.

    • Production of these mailers is solar-powered and uses no water, acids or bleaches. It's also 'zero waste' because all off-cuts can be put 'back in to the pot' and recycled.

    ------------------

     

     For larger multi bag orders and for wholesale orders we use the equally brilliant

    BAMBOO Box!

    These boxes are made mostly from bamboo (and some recycled wood pulp). They are just the thing to ship precious goods in. Curbside recyclable, reusable (at least a couple of times) and compostable. 

    Unbleached, FSC certified Bamboo (2/3) and recycled wood pulp (1/3).
    • Water-based printing ink.

    bamboo shipper 

     

    Torque Coffee Guide with flavor categories on a white background

    Your Guide To Flavor

    All of our coffees have notes grouping each coffee based on these four attributes. And each coffee card has sliders with the relative scale of each. Torque Compositions (our Drops) are designed to consistently deliver each quadrants flavor profile even as the coffees in the blend change.

    • Classic = More classic coffee flavors like chocolate, caramel & rounded fruits
    • Modern = More modern flavors like bright fruits, tropical and floral notes
    • Syrupy = More rounded, heavier body with bigger mouthfeel
    • Lively = More sparkling, poppy notes that dance on your tongue
    5.0
    Rated 5.0 out of 5 stars
    Based on 1 review
    Total 5 star reviews: 1 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
    100%would recommend this product
    Slide 1 selected
    1 review
    • AB
      Alec B.
      Flag of United States
      Verified Buyer
      I recommend this product
      Rated 5 out of 5 stars
      Maracaturra

      Such a lovely coffee.

      The Brew was so soft And had beautiful crema

      The coffee it self was unreal.

      So smooth and subtly sweet.

      I'll be back for more!! 🔥🙏