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Marta Rubi - Martha Montenegro, Colombia

Marta Rubi - Martha Montenegro, Colombia

  • Tastes like: Blackberry Pie, Juicy Fruit Gum, Tropical Punch
  • Medium-light and Light
  • Anaerobic
  • Lively and Modern
Size
Whole Bean or Ground
Regular price $47.25 USD
Regular price Sale price $47.25 USD
Sale Sold out
Shipping calculated at checkout.
  • Farmer Equity: 20% of retail price = $ 10.50/340g - $14.00 /lb

At El Vergel Estate, Martha Montenegro, the brains behind the operation, decided to shake things up with this Red Bourbon coffee. She rallied a squad of skilled women to handle the delicate task of picking this micro-lot, strategically planted right next to the washing station for convenience. No more lugging heavy coffee bags across the farm—genius, right? Planted in 2016 with 5,500 plants, this micro-lot quickly became the talk of the town. And since Martha kicked off her women's project in 2018, starting with just 8 ladies but now boasting a team of over 15, the quality has only gotten better. These women have got picking down to a fine art, scoring a whopping 95% of mature cherries every harvest.

This special selection of Red Borbon coffee undergoes an innovative process: a 60-hour anaerobic fermentation in stainless steel tanks for an immersive flavor experience. Following that, it enjoys sun exposure with intermittent drying sessions over 35 days. The process ends with mechanical finishing touches before a two-month chill-out period in grain pro storage for optimal maturation. Experience the peak maturation and unique flavors in this meticulously crafted coffee.

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Parameters

Brew Parameters

Torque Coffee Brew Guide

Espresso Parameters

Espresso:
17-18g coffee in
33-36g liquid out
202-204F
25-27 seconds

Financial Transparency

* Producer Price (lb): $14.00 green
* Farmer green coffee price NOT FOB price
* transport, customs, export, insurance and other FOB costs are below
* FOB to EXW costs (lb): $1.75
* Transport Costs (lb): $1.95
* Final Landed Cost: $17.70
* Roasting weight loss ~18%
* Roasted cost per pound $20.89
* Torque costs to roast, pack & ship coffee: $7.25 /lb
* Final cost: $28.17 /lb

Proportional Pricing

Out of the $400 billion coffee industry, a meager 5% stays where it's grown, leaving farmers with crumbs. At Torque, we're rewriting this injustice. Our radical approach ensures equity for coffee producers, shifting power dynamics.

Here's the game-changer: Coffee producers were pre-paid a guaranteed 20% upfront based on the retail price of their coffee. Simple. Transparent. Fair. We call it Proportional Pricing©. Pay more, they earn more. This reshapes the value equation.

No more opaque systems. No more exploitation. We start with the value you see on the shelf, ensuring 20% flows back to the hands that cultivate your cup. It's called Proportional Pricing©, a seismic shift in coffee's worth chain. It's farmer equity, pure and simple.

We're breaking norms, building a fairer future. Torque Coffees reverse-engineered the chain, advocating for a balanced, equitable industry. It's time to empower those who make your coffee. Together, let's dismantle inequality in the coffee world.

torque coffee proportional farmer equity

Sustainability Info

Since we are all on the consumption end of things we can never get to carbon neutral without stealing the carbon positive from coffee farmers. So instead of aiming for a negative, we are striving to destroy less and be as carbon beautiful as we can.

The Torque Coffee Bag

  

     

    100% Plastic Free

    100% Compostable & Biodegradable 

    100% Plant Based

    plastic free packaging

     

    We have partnered with Better Packing Co to be even more carbon Beautiful!

    Every order is packed loving in either:

    the brilliant ZeroPack mailer Made mostly from limestone quarry waste and a minimal amount of recycled resin as a binding agent. 

    YES THESE bags are made of freaking limestone!

    zero pack mailer

     The Zero Pack is a truly remarkable process! 

    CARBON NEUTRAL
    We offset any carbon emission from this already low energy production process.

    • Production of these mailers is solar-powered and uses no water, acids or bleaches. It's also 'zero waste' because all off-cuts can be put 'back in to the pot' and recycled.

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     For larger multi bag orders and for wholesale orders we use the equally brilliant

    BAMBOO Box!

    These boxes are made mostly from bamboo (and some recycled wood pulp). They are just the thing to ship precious goods in. Curbside recyclable, reusable (at least a couple of times) and compostable. 

    Unbleached, FSC certified Bamboo (2/3) and recycled wood pulp (1/3).
    • Water-based printing ink.

    bamboo shipper