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Obata Natural - Alejandro Martinez, Mexico

Obata Natural - Alejandro Martinez, Mexico

  • Tastes like: Green Grape, Sweet Cocoa, Almond Nougat
  • Medium
  • Fruit Dried (Natural)
  • Modern and Lively
Size
Grind
$15.98 USD
$15.98 USD
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Shipping calculated at checkout.
  • Farmer Equity: Farmer Equity: 20% of retail price = $3.26 /340g - $3.75 /lb

This a newish varietal that Alejandro planted a few years ago to combat la Roja. And the results are spectacular. This coffee brings the unique and remarkable flavor of Veracruz to your cup. This is NOT a Central American coffee. This is a North American coffee and the results in the cup bear that out. Veracruz is our favorite coffee region in Mexico, and soon it will be yours as well. 

We brought in a washed and natural version of this same coffee from Alejandro sho you can taste them side by side. 

The Martinez family has always lived in the Xalapa-Coatepec area in the state of Veracruz. The farm was established by his great- great-grandfather Antonio Martinez. The dream of Alejandro is to revive the coffee culture in Coatepec. He started to plant rust-resistant varieties always separated by plot so that he can compare the results of each plot both in productivity and quality. His coffee has been resulting very well lately, Marsellesa and Mundo Maya represent high quality with consistency for some years, and his first harvests of Anacafe and Obata represented good as well with more unique characters.

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Parameters

Brew Parameters

Torque Coffee Brew Guide

Espresso Parameters

Financial Transparency

Producer Price (lb): $3.75 green
* Farmer green coffee price NOT FOB price
* transport, customs, export, insurance and other FOB costs are below
* FOB to EXW costs (lb): $1.34
* Transport Costs (lb): $.65
* Final Landed Cost: $5.79
* Roasting weight loss ~16%
* Roasted cost per pound $6.88
* Torque costs to roast, pack & ship coffee: $7.25 /lb
* Final cost: $13.98 /lb

Proportional Pricing

Out of the $400 billion coffee industry, a meager 5% stays where it's grown, leaving farmers with crumbs. At Torque, we're rewriting this injustice. Our radical approach ensures equity for coffee producers, shifting power dynamics.

Here's the game-changer: Coffee producers were pre-paid a guaranteed 20% upfront based on the retail price of their coffee. Simple. Transparent. Fair. We call it Proportional Pricing©. Pay more, they earn more. This reshapes the value equation.

No more opaque systems. No more exploitation. We start with the value you see on the shelf, ensuring 20% flows back to the hands that cultivate your cup. It's called Proportional Pricing©, a seismic shift in coffee's worth chain. It's farmer equity, pure and simple.

We're breaking norms, building a fairer future. Torque Coffees reverse-engineered the chain, advocating for a balanced, equitable industry. It's time to empower those who make your coffee. Together, let's dismantle inequality in the coffee world.

torque coffee proportional farmer equity

Sustainability Info

Since we are all on the consumption end of things we can never get to carbon neutral without stealing the carbon positive from coffee farmers. So instead of aiming for a negative, we are striving to destroy less and be as carbon beautiful as we can.

The Torque Coffee Bag

  

     

    100% Plastic Free

    100% Compostable & Biodegradable 

    100% Plant Based

    plastic free packaging

     

    We have partnered with Better Packing Co to be even more carbon Beautiful!

    Every order is packed loving in either:

    the brilliant ZeroPack mailer Made mostly from limestone quarry waste and a minimal amount of recycled resin as a binding agent. 

    YES THESE bags are made of freaking limestone!

    zero pack mailer

     The Zero Pack is a truly remarkable process! 

    CARBON NEUTRAL
    We offset any carbon emission from this already low energy production process.

    • Production of these mailers is solar-powered and uses no water, acids or bleaches. It's also 'zero waste' because all off-cuts can be put 'back in to the pot' and recycled.

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     For larger multi bag orders and for wholesale orders we use the equally brilliant

    BAMBOO Box!

    These boxes are made mostly from bamboo (and some recycled wood pulp). They are just the thing to ship precious goods in. Curbside recyclable, reusable (at least a couple of times) and compostable. 

    Unbleached, FSC certified Bamboo (2/3) and recycled wood pulp (1/3).
    • Water-based printing ink.

    bamboo shipper