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We offset any carbon emission from this already low energy production process.
• Production of these mailers is solar-powered and uses no water, acids or bleaches. It's also 'zero waste' because all off-cuts can be put 'back in to the pot' and recycled.
Obata Natural - Alejandro Martinez, Mexico
Obata Natural - Alejandro Martinez, Mexico
Tastes like: Green Grape, Sweet Cocoa, Almond Nougat
Medium
Fruit Dried (Natural)
Modern and Lively
Regular price
$18.10 USD
Regular price
Sale price
$18.10 USD
Unit price
per
Shipping calculated at checkout.
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Obata Natural - Alejandro Martinez, Mexico
This a newish varietal that Alejandro planted a few years ago to combat la Roja. And the results are spectacular. This coffee brings the unique and remarkable flavor of Veracruz to your cup. This is NOT a Central American coffee. This is a North American coffee and the results in the cup bear that out. Veracruz is our favorite coffee region in Mexico, and soon it will be yours as well.
We brought in a washed and natural version of this same coffee from Alejandro sho you can taste them side by side.
The Martinez family has always lived in the Xalapa-Coatepec area in the state of Veracruz. The farm was established by his great- great-grandfather Antonio Martinez. The dream of Alejandro is to revive the coffee culture in Coatepec. He started to plant rust-resistant varieties always separated by plot so that he can compare the results of each plot both in productivity and quality. His coffee has been resulting very well lately, Marsellesa and Mundo Maya represent high quality with consistency for some years, and his first harvests of Anacafe and Obata represented good as well with more unique characters.
Learn More About This Coffee From Alejandro Martinez

20% Return To Origin: Farmer Equity: 20% of retail price = $3.62 /340g - $4.20 /lb
20% Return To Origin = The portion of the retail price that remained in the country of origin.
Financial Transparency:
Country Of Origin: Mexico
Partner Since: 2024
At Torque we believe in buying more coffees from fewer producers and fewer origins We go deep rather than wide. We focus our coffee sourcing to work with a smaller group of like minded coffee producers who share our vision for changing the world of coffee.
Technical Info
Preparation Style: Espresso and Filter
Our approach to both sourcing and roasting is that every coffee has to be good enough to stand on its own. No blenders, no base coffees, no filler. We take that same approach to roasting and preparation methods. All of our coffees are excellent in nearly every brew method from pour over to espresso.
That being said we have our preferences and so we label our coffees with Espresso, Filter or Omni as a quick way to guide you.
Subscription Type: Modernist and Espressoist
This coffee will be featured in one of these coffee subscriptions.
Parameters
Brew Parameters

Espresso Parameters
Proportional Pricing
Out of the $400 billion coffee industry, a meager 5% stays where it's grown, leaving farmers with crumbs. At Torque, we're rewriting this injustice. Our radical approach ensures equity for coffee producers, shifting power dynamics.
Torque Coffees is transforming the coffee industry with Proportional Pricing©, a simple, transparent system that ensures at least 20% of the retail price of every coffee remains in the country of origin. Unlike traditional models that leave producers with scraps, Torque links their earnings directly to the coffee’s retail value, giving them a fairer share. No hidden fees, no complex formulas or giveback schemes—just clear, upfront equity for the people who grow your coffee. By reverse-engineering the supply chain, Torque is creating a fairer system where both producers and consumers know exactly how much value returns to origin.
We're breaking norms, building a fairer future. Torque Coffees reverse-engineered the chain, advocating for a balanced, equitable industry. It's time to empower those who make your coffee. Together, let's dismantle inequality in the coffee world.
Sustainability Info
Since we are all on the consumption end of things we can never get to carbon neutral without stealing the carbon positive from coffee farmers. So instead of aiming for a negative, we are striving to destroy less and be as carbon beautiful as we can.
The Torque Coffee Bag
100% Plastic Free
100% Compostable & Biodegradable
100% Plant Based
We have partnered with Better Packing Co to be even more carbon Beautiful!
Every order is packed loving in either:
the brilliant ZeroPack mailer Made mostly from limestone quarry waste and a minimal amount of recycled resin as a binding agent.
YES THESE bags are made of freaking limestone!
The Zero Pack is a truly remarkable process!
For larger multi bag orders and for wholesale orders we use the equally brilliant
BAMBOO Box!
These boxes are made mostly from bamboo (and some recycled wood pulp). They are just the thing to ship precious goods in. Curbside recyclable, reusable (at least a couple of times) and compostable.
Unbleached, FSC certified Bamboo (2/3) and recycled wood pulp (1/3).
• Water-based printing ink.